Selling Through Relationships
Why train your sales professionals in Strategic Selling Skills?
The environment we sell in has changed dramatically over the past 10 years. The sales gimmicks and techniques of the past don’t work today. More than ever before, the relationship between the buyer and seller often is the difference between getting a sale and not getting it. Customers buy from sales people they know and trust.
Much of the sales training today focuses on techniques to improve the efficiency of the sales person, completely overlooking the human side of the sales process. Strategic Selling provides the missing piece. Professionals learn the skills they need to sell more than ever before while establishing a loyal, satisfied client base that will keep coming back for more!
How will the participant benefit from the Strategic Selling Skills workshop?
Your sales professionals will learn how the selling environment has changed, specifically how and why customers respond to sales techniques and what that means to today’s sales person. They will learn how to identify a customers’ key concerns and the hot buttons that will create a sale. Your professionals will learn how to build a selling strategy tailored to meet each customer’s needs.
Participants will learn how to sell by building lasting relationships with your customers and clients. They will also learn and practice key selling skills such as tying features to benefits, getting past “roadblocks”, and how and when to follow-up.
What skills will a participant learn?
By attending the Strategic Selling Skills workshop, your professionals will learn how to:
- Build a relationship of trust with potential customers
- Use key questioning and follow-up skills to increase your sales’ win percentage
- Use a repeatable sales process to maximize their time and efforts
- Get in front of potential customers faster
- Assess a customers’ current situation and identify critical buying “hot buttons”
- Keep customers longer by exceeding their expectations with exceptional service
How will the corporation benefit from the Strategic Selling Skills workshop?
After training, your organization will see:
- Increased sales
- Better customer retention
- More satisfied customers
- Happier, more productive sales people
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