Effective Business Development - IFI Training
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Effective Business Development

Sales skills that work with your process to sell

A multi-day, customized sales leadership program designed to transfer needed new business development skills to sales and technical professionals working with customers.

Why train your professionals in Effective Business Development?

Our business development environment is changing and so are the skills your professionals need to have to succeed in winning new business.

  • Customers buy from sales people they know and trust.
  • Customers must be able to locate key information in sale’s communication with little effort.
  • Customers look for a partner to further their wants and needs.

In Effective Business Development training, your professionals learn the skills they need to establish a loyal, satisfied client base that will keep coming back for more!

Build new business . . . and turn new business customers into satisfied, long-term clients!

What skills will a participant learn?

By attending Effective Business Development, your professionals will learn how to:

  • Build a relationship of trust with existing and potential customers
  • Use key questioning and follow-up skills (the SOAR process) to increase your win percentages
  • Use clear, customer-focused communication
  • Create a specific customer-focused strategy for each sales effort
  • Learn to maneuver through the corporate structure gaining champions in the process

How will the participant benefit from Effective Business Development?


  • Learn specific skills that facilitate building relationships with clients.
  • Work with a case study to better understand the new business environment and processes.
  • Receive a small library of current business information.
  • Use a repeatable process approach to communicate with your customers.
  • Develop customer win strategies.
  • Recognize company and competitor strengths and weaknesses.
  • Learn to meet each customer’s specific needs.


Participants will learn how to create lasting sales relationships. They will also learn and practice key skills such as conducting the Diagnostic Visit, and using Customer-Focused Communication

How will the corporation benefit from Effective Business Development?


After training, your organization will see:

  • Increased sales
  • Better customer retention
  • More satisfied customers
  • Happier, more productive sales people

Current, effective business development techniques will have your customers signing on the bottom line!

Free Consultation